We are a Moroccan skateboarding brand born from an idea that stuck and never left.

Built from a desire to celebrate and elevate the raw, underground spirit of Moroccan skateboarding, we create boards, apparel, accessories, and whatever else we’re inspired to make. Everything is designed to ride hard, last long, and hold its ground.

Some of what we make reaches the world and some never does, because we only release what meets our standards.

We love skateboarding for what it gives back: creativity, freedom without permission, and an identity shaped through motion and expression. Everything we build is meant to reflect that energy. We stand for self-expression in all its forms, encouraging riders to grow confidence, develop their own style, and carve out their own direction on and off the board.

This is for the ones who fall, get back up, and push again. For those who don’t always have perfect spots or perfect conditions, but never lose the urge to skate.

We understand this brand won’t speak to everyone (and that's okay). What we build is authentic. No fake. No hype.

We draw inspiration from Morocco’s streets, coastlines, and everyday chaos, where every spot has its own feel.

At its core, it's about remembering where we come from while pushing toward where we’re going.

PALMER PALMER©